EMIRATES CAMPAIGN BREAKS

The new Emirates Airline worldwide campaign “Meet Dubai” of 18 ads created by Leo Burnett Dubai is breaking this month. ┬áCommissioned to shoot for an entire month all over Dubai, this project epitomizes everything I have been saying about merging art and commerce: get hired for your eye and paid to shoot what you love and would be shooting anyway. The creative team and client gave me a free hand to document the daily lives of Dubai citizens from a range of cultural and economic backgrounds, exploring the traditional Arab culture and modern Western influences, as I normally would on my own. Does not get better or more fun than this if you work for a living. And yes, these kinds of campaigns are becoming rare as the economy sinks.

Friday
20
March 2009
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