Rick Smolan: Friend's Suggestions Trump Ads

People trust people they know for product recommendations over ads, says my good friend Rick Smolan, multitalented photojournalist, producer, book creator. We caught up with each other recently in a phone call and in a conversation ranging from the economy and what’s happening with photographers, to how photographers and the public in general use social media. While this has always been true and a natural starting place when hunting down a new lens or printer, the scale has changed with the rise of the social networks and easy access to friends and “friends” alike as a resource for information or recommendations on what to buy. For advertising shooters this will be interesting to watch as companies figure out new ways to reach consumers. Print ads are down significantly this year again with no bottom in site. Will this lead to another rise in “real people” ads or just fuel the growth of non-trackable grass roots marketing efforts?

Check out Rick’s recent interview he did with Nokia:

http://www.ideasproject.com/idea_person.webui?id=2402 

Sunday
22
March 2009
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