CRAZY MAD LAUNCH PARTY SHOW

Many thanks to all our friends, families, partners and supporters who all turned out in force for a massive, insane mob scene at our Menuez Archive Projects launch party Thursday. We finished printing the show of my work curated by Karen Mullarkey “Evidence of Love on Planet Earth: Photographs 1978-2010″ at the last minute with help from Innova paper and Duggal Labs and it looked fantastic. With all the work to get to that point, I probably overdid it as I’m still recovering today. Thanks again to everyone who showed up! We’ll post some proper party photos by Whitney Kidder on our MAP page on facebook soon. But here’s a brief iPhone vid from Christopher Beauchamp, our Sales & Marketing Director from his special vantage point of being 10 ft tall:
Screen shot 2010-02-20 at 12.20.17 PM
Sunday
21
February 2010

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MENUEZ ARCHIVE PROJECTS IS LIVE!

After the last 48 hrs non-stop without sleep we launched this afternoon with about 2500 images in a BETA site. It’s still under development as we will be rolling out features and adding stories and images from the archive. Any feedback much appreciated. Now for vodka and deep sleep. Happy Valentine’s Day!

You can access through Doug Menuez and selecting STOCK or the site directly:

http://menuezarchiveprojects.com/

Menuez Archive Projects

Sunday
14
February 2010

APERTURE 3.0 IS HERE!

I make no apology for the lovefest review to follow. The tools we use make or break us, and I have been working with this digital stuff for a long time, always looking for ways to get back to the comfortable metaphors I grew up with in the wet darkroom and with film. Aperture 3.0 incorporates a lot of that tradition while providing all the latest technology to actually make me more efficient. Yes, they feature me in a nice video of how I use it, and that’s great, but seriously, my motivation for participating in beta testing and marketing is that I am just looking for the best tool to solve my problems. When I find something like Aperture I want it to succeed so I’m pushing hard for people to try it.

In all the years of working with software and hardware I’ve rarely if ever seen such a quantum leap in features in an upgrade. But these are not just features to add marketing punch, these are serious workflow improvements that take a program we love and use on a daily basis to a level pretty damn close to perfection. We asked them to merge libraries, so we could have a main archive in studio and bring the shoots back easily, we asked them for flags and labels, and unlike a lot of companies, Apple listened. And did it. And then they added tons of other cool and useful things such as Faces– face Rrecognition, and Places– geo taging, and more importantly, the shockingly productive new retouching tools. To me, what has been accomplished goes all the way back to some of the precepts Doug Engelbart spoke about in the 1950′s, about computers being able to leverage our brains. Because this is non-modular, I can work in a truly intuitive creative way on several levels as I’m editing and retouching. I can do several things at once throughout the program. This is a dream. You won’t believe it. Amazing. Check it out:

Apple – Aperture – In Action – Doug Menuez

Doug Menuez featured in Apple’s “Aperture in Action” video series « Stockland Martel

Tuesday
09
February 2010

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MENUEZ ARCHIVE PROJECTS LAUNCHES VALENTINE’S DAY

After several years of work, Menuez Archive Projects will open on February 14th, followed by a launch party on the 18th at our new studio in West Chelsea. Working virtually non-stop over the last four months since we got partners, we have been editing and vetting my archive of over a million images, and now scanning the selects. We’ll be making these images available to advertising, editorial and educational users through a new web site as well as through my agents at Stockland Martel. And we can now continue the preservation of my historic material shot in Silicon Valley that is housed at Stanford University Libraries.

I’ve been alluding to this upcoming launch and inviting folks to our blow-out party, but now that we’re in the homestretch I feel comfortable myself mentioning it here. MAP is a once-in-a-lifetime opportunity and chance to leverage all my years of work, and create a solid new platform to build on for the future phases of my career. The development of this project ties in with all the stuff I teach in my workshops in Santa Fe (March 7-13) and Woodstock (Aug. 7-8) and so I’m actually walking the talk. Not so easy, but what I do feel good about is that I’m proving this merger of art and commerce and getting paid to shoot what you love can be a reality; if I can do it, others can.  I think photographers all have to explore whatever they can in this harsh environment in terms of new business models, but the bottom line will always come back to what you see that no one else does and then supporting that vision with a solid business plan. Or marry well.

The most fun thing of the past few weeks though has been a chance to shoot a whole new library of images in Miami documenting various stories of real life—just as I would on my own—but the beauty part is these are all released.

Here’s a link to more info about our project on Stockland Martel’s blog, if you are interested in joining us for the party:  Party invitation: Come celebrate Menuez Archive Projects on Feb. 18 « Stockland MartelOf course, we are taking large risks, and no new venture is without risk. Over my career, I’ve experienced both successes and failures, and the clearest path to a more satisfying creative life goes straight through risk territory. What the hell, life is short.

Here’s the last shot I made at the end of our week in Miami. Through my talented nephew Max we found an intriguing electronic hip-hop band having a house party. As we were leaving, my young war photog friend Dan McCabe, who was helping out with video, alerted me that some of the kids from the party were hurling beer bottles at the train going through the yard across the street. By the time I got there,  the vibe and attention had shifted to more important matters:

House Party Kiss, Miami, 2010. ©Doug Menuez

House Party Kiss, Miami, 2010. ©Doug Menuez

Thursday
04
February 2010

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