It took a billion hits on “Gangnam Style” before I finally got around to checking out the video. So I’m watching this crazy guy and catch some quick cuts of Seoul and wondering what the hell Gangnam Style means and something tugs a memory. This area where we were shooting in Seoul a few years back really struck me then as unusually hyper-stylish, expensive and fashionable. It was like Roppongi Hills meets Beverly Hills on crack. I was jet-lagged and flew in for two quick days shoot at Chaum, a futuristic longevity medical center. So I looked on google and yup, we shot in the Gangnam District it turns out. It’s real, forms a neighborhood on the South side of the river in Seoul, and the basis for the style driving Psy’s video. (http://en.wikipedia.org/wiki/Gangnam_District)
For those as easily amused by coincidence as I am, here’s a quick look at the actual Gangnam of everyday in the streets around the Hyatt and at Chaum in 2 galleries below.
©Photographs by Doug Menuez/Stockland Martel