I’m very happy to share my latest portfolio update: a mix of new commercial and personal work merged with some of my favorite projects here: http://bit.ly/21aoyD3 Many thanks to my agents at Stockland Martel for patiently working on this with me. I’ve been so lucky in my career to be able to collaborate on global brand campaigns for A list clients. That work is fun and satisfying because I’m being hired for my eye but also because it funds my personal documentary projects on subjects I care about. (see www.fearlessgenius.org)
The process of creating a portfolio is sometimes gut-wrenching. You end up doing a lot of deep thinking about everything you are doing and why, and probably that’s a good thing. I was reminded recently by a former student of an essay I wrote in 2009 about creating your “fuck you” portfolio; a liberating process to find your true voice by letting go of fear. This is about making a portfolio that shows what you truly, deeply, passionately love to shoot. And want to get paid for. The essay still rings true to me, despite all that has changed for photographers since: http://dougmenuez.com/on-chaos-fear-survival-luck/
TO SURVIVE AND THRIVE PHOTOGRAPHERS HAVE TO EMBRACE ENTREPRENEURSHIP
I’ll be teaching what I’ve learned about merging art and commerce later this year at Center for Photography Woodstock (Sep 24/25). The idea is that if you are trying to make your living solely from your photography you can’t just follow the herd and present what is selling at the moment. Although that will get you started, perhaps, it won’t last as tastes change and ends up crushing your soul. You have to do the hard work to figure out what you see that no one else does.
Once you have refined your eye, you have to build a solid financial foundation and business structure to support your vision, like all entrepreneurs who chase a counterintuitive idea. Imagine a lifetime of satisfying, creative challenges. It can happen but it’s extremely hard, no different from a tech start-up in many ways.
The problem is that if you follow my advice you are more likely to fail. But if you don’t you won’t ever hit it out of the park and live the dream. You just can’t be for everybody, only the best creatives who get what you bring.
I’ve failed hard a few times and find that the path can be a more of a cycle that we end up repeating now and again. I’m still on the journey, learning new things as I face new challenges. But I know from experience that the reward for risking everything and pushing myself to grow is indescribably sweet and worth all the pain.